Douglas Dynamics recently highlighted its latest innovations at the 25th Annual Work Truck Week in Indianapolis, held from March 4th to 7th, 2025.
Hosted by the National Truck Equipment Association (NTEA) each year in Indianapolis, Work Truck Week is a key industry event, that attracts professionals from all areas of the work truck sector, including manufacturers, designers, end users, and maintenance specialists.
“For our company, NTEAs Work Truck Week continues to be a vital event on our calendar and a fantastic opportunity to connect directly with customers, partners, and industry leaders,” said Mark Van Genderen, President and CEO of Douglas Dynamics. “This year, we were proud to present a range of new products across all of our market leading brands, that demonstrates our ongoing commitment to innovation and customer-driven solutions.”
Below are highlights of the exciting new products featured at the event by Douglas Dynamics’ premier brands:
Dejana Truck & Utility Equipment
Dejana impressed attendees with innovative upfit solutions designed to enhance operational efficiency:
- DuraRac® R Series and D Series Interior Van Shelving Systems: These systems are optimized to maximize storage capacity and efficiency for both compact and full-sized work vans.
- DuraCube Max Cargo Van: Engineered for heavy-duty applications, this upfit offers exceptional durability and performance, making it ideal for a wide range of industries.
FISHER
FISHER introduced groundbreaking equipment that expands the boundaries of snow management:
- XRS™ Truck-Mounted Snowplow: This new equipment brings automatic wing movement—previously only available for skid steers—to trucks, delivering unmatched versatility and maneuverability.
- 30-Inch-High STORM BOXX™ Pusher Plow: Featuring TRACE edge technology, this plow ensures optimal snow-clearing performance in even the toughest conditions.
Henderson Products
Henderson showcased both innovative snow equipment and advanced digital tools:
- StormXtreme: This powerful plow took center stage with a dynamic video presentation, showcasing its exceptional performance in the harshest winter conditions.
- Configure Price Quoting (CPQ) Tool: The CPQ tool simplifies the quoting and ordering process for truck configurations, providing a seamless customer experience.
WESTERN
Celebrating its 75th anniversary, WESTERN unveiled new products and commemorative features:
- 9-Foot Pro Plus® HD Snowplow: This plow debuted with an exclusive 75th-anniversary edition wrap, kicking off WESTERN’s milestone celebration. Starting in 2025, all WESTERN snowplows will feature a commemorative decal on the back of each blade.
- 30-Inch-High PILE DRIVER™ Pusher Plow: Engineered with TRACE edge technology, this plow is designed for maximum efficiency in snow removal.
About Douglas Dynamics
Home to the most trusted brands in the industry, Douglas Dynamics is North America’s premier manufacturer and upfitter of commercial work truck attachments and equipment. With a portfolio of leading brands such as FISHER®, WESTERN®, SnowEx®, HENDERSON® and DEJANA®, the Company has been innovating products and solutions for more than 75 years, that not only enable people to perform their jobs more efficiently and effectively but also enable businesses to increase profitability. For additional details about the Douglas Dynamics family of brands, please visit Our Brands webpage.
